Introduction
Into the World of UOWCIII
We imagined cars, trams, buses, bicycles and pedestrians zooming past. The traffic lights switched from green to red, as the pause watched us all turn our head. For a moment, as we watched the world's objects and ideas move, it seemed as if the world was watching us all too. We happened to look to our left when we noticed a figure with their arms outreached in the air, and we couldn't help but stare. They stood beside the UOWCIII face, when it seemed as if they gained a magical momentum; of an otherworldly place.
For a few moments, they looked deeply at the sky and stared with such profundity that we too stared at the same sky for what seemed like such a great measure of time that we got lost in a dream, and it seemed, just to find the most colourful realisation that came to life like a puppet in the hands of a child.
We remembered how the sky would always remind us of so many good things, some we thought were memories, some we believed to be hopes, and some we saw in our most magnificently vivid dreams, and yet we thought, “what could be more vivid than life itself”, as we folded away the tiniest building block of seven neat folds, a paper aeroplane we would hold in the tips of our fingers, as a swirl of energy propelled our deepest flights of optimism.
The traffic lights switched from red to green and they were off on their way. Still, everybody looked as if they shared a similar thought, a similar expression - and the fact of today being today, only on this day, was the only thing that could have seemed to have changed, for everybody was still smiling, even seven seconds after their previous greeting. They could not help themselves; they just kept on smiling, in a captivated audience of universal anticipation, in the dream they said they skipped through, but “not hurriedly”, they assured. “Joyfully”, they announced with such delight.
A few people spoke of how they felt as if they were immersed in their greatest dream, but some didn't see this dream unfold, nor did they need to see it to believe it. They said the journey is before the arrival, and now the journey would begin, as they resumed their biggest daydream yet, and for what they couldn't see, they thrived in what could be, as they threw the paper aeroplane into the sky ahead; and away it would fly to an unknown land; an abundant spectacle of the unknown, a colourful capsule that bursts open with the flourishes of the future, fragmented into theoretical extracts.
The paper aeroplane softly swooped away above the skyscrapers, and from the warmest paths and greenest grass below we watched the sky with child-like anticipation, as a tear of overwhelm took a new path towards a promising grin, silently transforming the everyday experience, as the humour of the present presented an immersive realm of perpetual performance for us all to participate, and it seems, with such great pleasure, as the past and future illuminated this very moment, as the puppet came alive.
We looked at the UOWCIII Face, we looked at all of the objects around us, all of the ideas swirling in the fantasies of our minds, and the world in front of us as it glistened with such intense joy. At this very moment we realised this same joy, and with these thoughts, we just couldn’t help but smile…
Welcome to the world of UOWCIII — “Where The Toy’s Still Flying!”
About UOWCIII®
UOWCIII® centres on a make-believe world brought to life through colourful building block-style landscapes and recurring characters, among innocent ideas of childlike curiosity in a world where the paper aeroplane gathers quiet momentum, yet never lands.
A playground of life’s objects and the thoughts that fly between them — moments that touch our memory, shift our perspective and merge the real and the dreamlike.
Through this little theatre of wonder, guided by our signature side-profile face, we invite you to see life as we do, through the world of UOWCIII®: alive with curiosity, a touch of excitement, and endless fascination.
Our tagline, “Where The Toy’s Still Flying!”, reflects what we do: celebrating life, optimism, and the infinite ideas that are ever‑gliding and always in flight. It’s a reminder that inspiration lives in the playful, the illogical, and the wonderfully unforeseen — and that these moments continue to lift us as we pause, laugh, smile, and continue to dream, right now and far into the future.
Come and dream with us in the world of UOWCIII® — discover the stories, collections, objects, and ideas “Where The Toy’s Still Flying!” — and let your imagination stay in flight, forever.
