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  • Introduction: the Face of UOWCIII

    All of a sudden the journey had begun. I had been staring at each new piece of paper for so long that I hadn’t even realised that there was a recurring theme emerging from a world I hadn’t yet visited. Each new drawing led us across a subconscious scroll of climbing figures, which balanced perfectly, like circus performers. Gathering the many pieces of paper, I was wholly unaware that the next Face I drew, through a sweeping path of a single continuous line, would become the Face that stood out among them all. I never knew this Face would ever exist or radiate with significance like it did, but it did. I watched it, as it looked into the distance with the quietest act of curiosity. 

    The Face was an outline, in many ways, much like a circuit, everything connected and there was a bright light drawing all ethereal energy within. With my pen, I began to define the Face, as this moment drew me deeper into the enigmatic world held within. The features were striking, a delicate side profile that would glow with an untold story.

    I opened a small red storage box which contained an accumulation of scribbled paper, and then I looked back at the Face trying to understand why this moment felt so surreal. I was confused and excited. Where had this Face come from? And with each question I asked myself, my thoughts provided a magical scene of a fairground, a circus, skyscrapers set against a blue sky, and many hundreds of people rushing around in a bustling city full of life, and full of stories, yet to be told and yet to unfold. The Face looked on with expectancy, as if we had already met, as a familiar sense of presence was transported from the shadows of a dream. A dream that I could not entirely remember in all its detail, yet I could feel with such intensity and profundity.

    Setting down my pen, I stared at the dark sky through a nearby window; I was just trying to understand and to comprehend. Inside the warm orange ambient lighting comforted all suspending mystery, and as conversations carried on as normal around me, I felt a pause, as all of this earthly energy stirred with the life of the future; the cinematic scene of life in the busting cities we see illuminated in the distance. It occurred to me that perhaps this Face sought more than just life on paper - but guiding us to worlds, yet to unfold.

    I cut out the Face from the paper, it was like a bird flying for the first time. With each glance, it struck me. The Face morphed in my mind, becoming a catalyst for a narrative beyond a mere drawing, as imagined storylines wove themselves into the fragile fabric of the Face’s captivated expression.

    The Face looked on at something we could not yet see. I could not dispel the feeling that this article would steer us into uncharted territories, both in a visual sense, and in much deeper context.

    With excitement, anticipation, and an element of suspense, I took a deep breath. I softly blinked. And then watched everything around us, as everything smiled back with joy. The Face had almost awoken something - an energy that demanded exploration. It wasn’t just a Face anymore, it was the doorway, unlocked to an odyssey, the first steps towards revelations waiting in a queue to the circus from the bottom of the skyscraper, luring us in with a quiet promise of the unknown. 

    All of a sudden, I realised that the unknown will always be around to provide us all with an endless promise of wonder right at our fingertips.

    And all at once the story begins…

  • The Lucky Mascot: Where The Toy’s Still flying!™ — A Universe Of Wonder, Curiosity, Ideas, Imagination & Infinity (UOWCIII).

    This Face now possessed an aura of familiarity, yet it held no name to its entity: so the search begun for a primary identifier.

    It felt like it would bring luck - and all of a sudden, thoughts spiralled into the Face becoming something of a mascot. It could represent something far greater than a single identifying “Object” - but the spirit of a prospective world, based on the “illogical” realms of the imagination.” 

    And then, it was as if a captivated audience of universal anticipation was ascending the ambitions of the brightest blue sky, as white clouds pleasingly floated by.

    What if we could imagine the spectacular scenes the face could see?

    And, for what we couldn't see, we imagined; we imagined throwing a Paper Aeroplane into the sky, and softly it swooped away. From the warm green grass below, we watched the sky with child-like fascination, as a tear of overwhelm took a new path towards a Clown’s amused grin, silently masked in the humour of the present, amongst an immersive realm of perpetual performance.

    Suddenly, we realised. The Paper Aeroplane had magically vanished from our hands, as the wonder of the world in front of us entered our minds as a new smile of the purest excitement.

    We wonder where the aeroplane went. And we’re still imagining.

    The Face we are now so familiar with adopts a name inspired by Where The Toy’s Still Flying — A Universe Of Wonder, Curiosity, Ideas, Imagination & Infinity (UOWCIII).

  • Transformation of imagination

    I placed two hands out together, as UOWCIII mirrored my actions, creating a centre stage which lured us in. We had reached out towards something unquantifiable. I felt an overwhelming sense of spirit, wondering how we were able to explore the transformations of the products of the imagination and their reality in the "Objects" of the "Real" - how they blur the boundaries between curiosity and possibility. How does the innovation of the object's definition create prompts that stimulate the mind to cultivate optimum thought signals and maze-like patterns with immediate reactions to the "Object" of familiarity? How does this convert the things we interact with every day into exciting "Ideas", floating in the air like a toy - a miniature "make-believe" building block quietly playing amongst a playground we’re yet to walk through - a playground we're yet to touch.

    For a moment, we pause again. We imagine standing from a viewpoint of walls that tower before us - we see transparent partitions, as more city buildings and towering skyscrapers are raised to the sky, as we watch and wonder how the instant moment is defined.

    Glass-fronted stores and random imposing structures gather where automobile showrooms, art galleries, and corporate meeting venues merge; we watch on as colourfully conspicuous digital advertising boards serve as anticipation fuel stations. We watch the colours bounce off our eyes. We can almost see the path of possibility held within the tiny pixels that glisten with optimism.

  • The Jelly Bowl™: A mere metaphor, an audacious "dream", or a tangible possibility of reality

    My mind carried on flying as I saw hundreds of "Objects". I wondered how these things, touchable, on the tip of our finger, co-exist with "Ideas" relayed through perceptible channels and abstract modifiable concepts.

    It was as if we were in an experimental sphere visualising the boundaries of quixotism and utopianism through the loop of “Objects” & “Ideas” and their fabrication, where consciousness meets with our physical tangibility of reality, validity, and overall perception, somehow defined by the colours and clarity of our senses.

    And then, it was is if we were there.

    I think of things possibly experimental and potentially developable, like happiness on a conveyor belt or tiny strings of toys amusingly hanging from the ceiling of a sweet shop or a futuristic doughnut emporium.

    Visualisation mode struck like the flash of a camera, I held the scene strongly in my sight - it was as if we were there: We stood at The Jelly Bowl - I could see its luminescence shining through the front cladding - I was immersed by its cheerful grandeur. The towering structure was looming over the blue sky - as it displayed a roundish and glossy appearance, almost like it was not ‘real’.

    A small turf area at the front featured vibrant green grass, with a tiny railing that extended a pleasant invitation.

    The façade of the structure was immediately noticeable in the open expanse, with a substantial Doughnut in full view and illuminated signage for UOWCIII and The Jelly Bowl, confirming our arrival. And then, situated atop the structure, we saw a helipad-style landing area for aerial conveyance.

    We stepped inside to discover a spectacular scene of strawberry rain. We looked down, only to see our own reflection in the most delightful, shiny jelly puddles.

    We saw ourselves standing and gently smiling, immersed in an expansive interior. It almost resembled a gallery - open, like an airport - seamless, like an automobile showroom - clean, sharp, smooth edges that stood the equal distance between the “Objects" we saw and ‘Ideas’ we ‘believed’.

    The colours I saw caught my attention, as the excitement mirrored the familiarity of allure, this time into an enchanting sweet shop. Unusually shaped doors and curiously coloured floors, confectionery and doughnut slides, sloping down from the ceiling, and "brochure" vending machines with colourful buttons.

    There was grass inside and there were vivid worlds that you could walk through or carefully skip through - like playgrounds on a roundabout.

    I became so dizzy that I could see the ceiling in the ground, before entering a high-speed elevation unit destined to the ground floor. We arrived at the ceiling. People walked upside-down, then turned the other way and sipped Soft Ice through a zig-zag straw, and with a doughnut in-hand, looked on for more.

    The glaze from our eyes was as thick as the doughnut topping, and as the glaze gradually disappeared, we thought, "how do we initiate this rather illogical endeavour?" We considered the scenario of a brochure eagerly collected, for one day you may visit, or you may simply imagine your visitation.

    This brings us to wonder how the robust presence of 'Objects' stimulates the imagination, whilst 'Ideas' possess a timeless quality; we considered the analogy of the Paper Aeroplane that is thrown into the sky and remains unfound, maybe never to return, but still alive, still afloat, symbolising the longevity and enduring nature of ‘Ideas’.

    Now, the Jelly Bowl becomes a question of how the "Object" can pose as a house for the greatest "Ideas" or the tiniest "Ideas” - the greatest aspirations - the happiest feelings - and the most authentic portals of reality re-imagined.

    Whether the story of the “Jelly Bowl" or the story of the “Face” embodies a mere metaphor, an audacious "dream", or a tangible possibility of reality, or perhaps a fusion of all these elements, remains an enigma yet to be unravelled...

UOWCIII, 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB


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